Pictures of LiceAdie Horowitz, the founder of Licenders, is a mother who had nowhere to turn when her children were diagnosed as “having lice eggs. ” As an informed mother, Adie insisted that there must be alternative methods for lice removal without using highly toxic products that were in the marketplace. With significant research, Adie created her own lice removal process and product to handle her household problem. Within the next three months, Adie’s phone was ringing off the hook with mothers that had heard of her lice removal process and its success. Adie’s in-home services were in such demand that she was faced with the need to open an official business to help others in need.